AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Match 3 Games on iOS in the US
An overview of the top 5 Match 3 games on the iOS platform in the United States during the fourth quarter of 2020, revealing trends in downloads, revenue, and active users. Insights derived from Sensor Tower data.
In the fourth quarter of 2020, the iOS platform saw significant activity in the Match 3 gaming category in the United States. Sensor Tower provides a detailed look into the performance of the top contenders in this genre.
Project Makeover by Magic Tavern, Inc. experienced a notable increase in revenue, rising from $480K in the week of November 16 to $2.5M by the end of December. Its downloads saw a peak of 1.3M in the week of November 16, with a subsequent dip and then a steady climb to over 1.1M by the year's end. Weekly active users mirrored this trend, starting at 462K and growing to 1.3M in the last week of December.
Lion Studios Plus's Match 3D showed consistent growth in both revenue and downloads throughout the quarter. The game's revenue increased from around $249K to $472K, while downloads jumped from 151K to over 412K. Active users also rose significantly, from around 512K to over 906K by the end of December.
Playrix's Homescapes maintained strong revenue throughout the quarter, starting at $3.4M and reaching over $4.2M in the final week of December. The game's downloads saw a gradual increase, from approximately 98K to 248K. Weekly active users remained above 1.2M, peaking at 1.5M in late November.
King's Candy Crush Saga, a well-established player in the category, reported revenues ranging from $4.7M to over $6.2M in the final week of December. Downloads for the game varied, with a high of 134K in mid-December and a low of around 86K in late October. Active users stayed above 1.3M for the entire quarter.
Smillage's Puppy Town - Merge & Win did not generate revenue during this period. However, it saw a decline in both downloads and active users. Downloads decreased from 129K to around 34K, and active users dropped from 251K to 156K by the end of December.
These trends provide a snapshot of the Match 3 games' performance on iOS in the US during Q4 2020. For more insights and detailed data, Sensor Tower's platform offers extensive analysis on app performance across various markets and categories.
